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Jim and Lynette

Lynette
with 4imprint
3 years

Jim
with 4imprint
11 years

Better Choices

With Better Choices®, we invite you to join us on the journey to a more relevant, sustainable, and effective future.

When you choose promotional products, you consider how style, color and imprint fit both your audience and brand. If characteristics like sustainability, environmental impact and workplace culture are also important to you, Better Choices now makes products with these characteristics easier to find with clear, precise explanations about why products are part of the program. Better Choices also introduces the leading organizations and third-party certifications we've aligned with to make Better Choices possible.

Products may earn Better Choices designations in multiple categories, helping you find products that best fit your organization.

Better Materials

See products with a lower environmental impact, including:

  • Wood, paper and non-timber forest products the Forest Stewardship Council or Sustainable Forestry Initiative certifies as responsibly sourced.
  • Products made using recycled polyester, paper, plastic, or materials as unique as car tires.
  • Apparel and bags made from organic cotton or US-grown cotton—a globally recognized standard for sustainable farming.

Better Workplaces

Find products from brands and suppliers who are:

  • An Accredited Participating Company of the Fair Labor Association (FLA) – The FLA is known globally for protecting and progressing workers’ rights around the world.
  • A Certified Benefit Corporation (B Corp) – B Corps are legally bound to consider how their actions impact employees, suppliers, community, and environment.

Additional Standards & Certifications

Learn about other standards and certifications, including:

  • ANSI safety standards for workwear and NFPA standards for trade show display and equipment.
  • Antimicrobial additives used to prohibit the growth of bacteria on apparel and other everyday items.
  • Federal safety standards for children's toys.
  • Sun protection standards including UPF ratings for textile items and safety standards for sunscreen and sunglasses.
  • Technology performance standards for Bluetooth®, Qi®, waterproof ratings, and safety standards for power banks.
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